FTC Proposes Changes to Strengthen COPPA Rule

  • The FTC proposed amendments to the Children’s Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use of children’s personal information (PI) and further limit the ability of companies to monetize children’s data.
  • The proposed amendments include a requirement that website and online service operators obtain separate verifiable parental consent to disclose children’s PI to third parties; clarification that there is an outright ban on collecting more PI than is reasonably necessary for a child’s participation in an online activity; and a prohibition on operators from using information collected to send push notifications to children to encourage use of their services, among other proposals.
  • COPPA is notable for being enforceable not only by the FTC, but independently by State AGs as well. Comments on the proposed amendments may be submitted within 60 days after the notice is published in the Federal Register.