This year’s NAAG Consumer Protection Fall Conference was held on October 21, 2025 in Washington, DC. The conference brought together state AGs and AG staff, consumer advocates, and private sector stakeholders to address emerging consumer protection trends.

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Florida AG James Uthmeier sued streaming platform Roku, Inc. and its Florida subsidiary (collectively, “Roku”) for allegedly failing to provide adequate disclosures regarding personal data collection in violation of the state’s data privacy and consumer protection laws.

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Texas AG Ken Paxton announced the opening of an investigation into TP-Link Systems Inc. (“TP Link”)—a leading manufacturer of networking equipment founded in China—to determine whether the company has misled consumers about its independence from the Chinese government, whether its technology is more vulnerable to exploitation than comparable domestic products, and whether its devices improperly…

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A group of 20 Democratic AGs and the Governor of Kentucky obtained a temporary restraining order (TRO) barring the U.S. Department of Agriculture from requiring states to produce Supplemental Nutrition Assistance Program (SNAP) records and barring the agency from instituting or continuing noncompliance procedures, such as withholding SNAP funding. The U.S. District Court for the…

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Nebraska AG Mike Hilgers sued Lorex Corporation and Lorex Technology Inc. (collectively, “Lorex”), alleging that Lorex misled consumers about the safety of their home security cameras in violation of state consumer protection laws. According to the complaint, Lorex marketed its products as private and secure while concealing ongoing ties to its former owner, Zhejiang Dahua…

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