AG Bonta Steps Up Enforcement of Age Verification Laws Against e-Cigarette Retailers

  • California AG Rob Bonta filed lawsuits against two online retailers of e-cigarettes, alleging that the California companies violated state and federal laws governing tobacco sales and the state’s Unfair Competition Law, in part by failing to properly verify the ages of consumers before selling them tobacco products and by selling tobacco products through remote sales transactions.
  • The complaints against and its CEO (together, “Ejuicesteals”) as well as E-Juice Vapor, Inc. along with an affiliated entity and individuals (collectively, “E-Juice Vapor”) allege multiple violations of California tobacco sale laws, including failing to comply with age verification requirements and with various shipping and delivery requirements.
  • The AG’s office requests injunctive and equitable relief, civil penalties, damages, and costs.