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Arizona Attorney General Alleges that, Like It or Not, Google Always Knows Where You Are

  • Arizona AG Mark Brnovich sued Google LLC for allegedly using deceptive practices to collect users’ location data in violation of Arizona’s Consumer Fraud Act.
  • The complaint alleges that Google misled consumers into believing that they could disable their location history so that their physical location would no longer be tracked and stored, while in reality Google collected location information through other settings and used that data to target its clients’ advertising. The complaint also alleges that Google made it unreasonably difficult for users to understand its data-collection practices and to opt out of being tracked.
  • The complaint seeks disgorgement, restitution, civil penalties, injunctive relief, and attorneys’ fees and costs.