- The FTC settled allegations against high-level participants in LifeWave, a multilevel marketing company that sells phototherapy patches, for allegedly violating the FTC Act by making deceptive earnings claims to recruit new participants.
- According to the complaint, the LifeWave promoters lured new “brand partners” by touting substantial, unsubstantiated earnings claims, such as $25,000 per week or “unlimited income,” despite LifeWave’s 2024 income disclosure showing that 79% of active participants earned no commission payments and average annual earnings were $651 before expenses.
- The stipulated order bars the promoters from misrepresenting expected or actual earnings, and requires all earnings claims to be substantiated in writing and made available to prospective brand partners upon request.
- The order also requires the promoters to notify certain LifeWave downline participants about the FTC’s allegations and the order’s restrictions.