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Additional CCPA-Related Regulations Strengthen Consumers’ Ability to Control the Sale of Their Personal Information

  • California AG Xavier Becerra announced new regulations, effective immediately, pursuant to the California Consumer Privacy Act (“CCPA”) that provide consumers additional tools for protecting their data privacy.
  • Among other things, the newly-approved regulations prohibit companies from delaying or obscuring the process for opting out of the sale of personal information by using confusing language, such as double-negatives, or unnecessary steps, such as forcing users to click through multiple screens, in order to opt-out.
  • The new regulations also provide a standardized opt-out icon that businesses may use to communicate the privacy choices available to consumers. This icon may be used in addition to posting the legally required notice about consumers’ right to opt-out, but it does not replace the need for posting the notice.