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Not Just Fun and Games: Angry Birds Allegedly Violates Children’s Privacy

  • New Mexico AG Hector Balderas sued mobile game developer Rovio Entertainment Corporation (“Rovio”) over allegations that it collects personal information from children in violation of the federal Children’s Online Privacy Protection Act and the New Mexico Unfair Practices Act.
  • The complaint alleges that Rovio, the developer of the popular “Angry Birds” games, which it allegedly deliberately markets to young children through movies and products targeted at that demographic, knowingly collects personal information from children under the age of 13 without obtaining the legally required prior parental consent for collecting such information. According to the complaint, Rovio allegedly shares the personal information with third-party marketing companies that use the information to sell targeted advertising to children.
  • The complaint seeks injunctive relief, restitution, disgorgement, punitive damages, civil penalties, and attorneys’ fees and costs, among other things.