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State AGs Press Businesses to Honor Privacy Opt-Out Signals

  • California AG Rob Bonta, along with AGs from Colorado and Connecticut and the California Privacy Protection Agency, announced a coordinated investigative sweep against a range of specific businesses regarding whether they are failing to comply with Global Privacy Control (GPC). GPC is a browser setting or extension that allows users to signal their preference to opt-out of the sale or sharing of their personal information to third parties.
  • As part of the sweep, the group sent compliance letters to businesses that appear to not be honoring consumer opt-out requests as is required by law.
  • This sweep is part of broader efforts by all three states to protect the privacy of personal data, including a previously reported $1.2 million settlement that California reached with Sephora regarding GPC compliance.