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General Mills Agrees to Stop Using Artificial Dyes After Texas AG’s Biting Investigation

  • Texas AG Ken Paxton announced that General Mills, Inc. has agreed to remove artificial dyes from its products to resolve an investigation into the company’s alleged misrepresentations about the health of its products in violation of state consumer protection laws.
  • Texas investigated allegations that General Mills marketed its products as healthy and nutritious, even though these products contain artificial dyes that have been linked to adverse health impacts, after having pledged in 2015 to remove dyes from its cereals.
  • According to the AG’s office, General Mills has agreed to remove artificial food dyes from its cereals and food sold in schools by summer 2026 and will remove the dyes from its entire product portfolio by the end of 2027.
  • We have previously covered Texas’s investigation of Kellogg’s use of artificial dyes and preservatives in its products.