- Oklahoma AG Gentner Drummond sued Temu and related entities for allegedly violating the Oklahoma Consumer Protection Act through undisclosed data collection and deceptive retail practices.
- In the petition, the AG’s office alleges that the Temu app collects sensitive user data beyond what is necessary and without adequate disclosure or meaningful consumer consent, and uses evasion tactics to make its data collection practices harder to detect.
- The petition further alleges that Defendants mislead consumers through deceptive pricing, product listings, promotions, and dispute resolution practices, including false reference pricing, unlicensed or counterfeit products, “gamification” tactics, and canned responses to refund requests.
- The State seeks an injunction, civil penalties, restitution, disgorgement, and other relief.
- Oklahoma’s lawsuit follows other state actions against Temu involving data privacy and consumer protection allegations, including previously reported lawsuits filed by Kentucky, Arkansas, and Nebraska, as well as a letter from 21 GOP AGs raising concerns about the company’s business practices.