Cruise Line in Hot Water over Allegations of Misleading Marketing

  • Florida AG Ashley Moody launched an investigation of Norwegian Cruise Lines Holdings Ltd. (“NCL”) over allegations of misleading sales pitches for its cruises in violation of Florida’s Consumer Protection Law.
  • According to the AG’s office, NCL allegedly provided its sales force with scripted responses to customer concerns about COVID-19, which downplayed the infectiousness of the coronavirus and the severity of the disease.
  • According to the AG’s office, NCL is fully cooperating in the investigation.